Kent Fire and Rescue Service
Evaluation Framework 2021

Ajzen, I. (2011). The theory of planned behaviour: Reactions and reflections, Psychology & Health, 26:9, 1113-1127.

Davis, R., Campbell, R., Hildon, Z., Hobbs, L., & Michie, S. (2015).  Theories of behaviour and behaviour change across the social and behavioural sciences: a scoping review, Health Psychology Review, 9:3, 323-344.

Deci, E. L., & Ryan, R. M. (2008). Self-determination theory: A macrotheory of human motivation, development, and health. Canadian Psychology/Psychologie canadienne, 49(3), 182–185. https://doi.org/10.1037/a0012801.
Kanfer, F. H., & Gaelick-Buys, L. (1991). Self-management methods. In F. H. Kanfer & A. P. Goldstein (Eds.), Helping people change: A textbook of methods (pp. 305–360). Pergamon Press. 

KFRS internal document. NSMC 2014, Segmentation and pathfinder social marketing project: summary of the findings from the scoping study.

Michie S, Atkins L, West R. (2014). The Behaviour Change Wheel—a guide to designing interventions. Great Britain: Silverback Publishing.

Michie, S., West, R., Campbell, R., Brown, J., & Gainforth, H. (2014). ABC of Behaviour Change Theories. Silverback Publishing.

National Social Marketing Centre (NSMC). (2018). Kent Fire & Rescue Service: Evaluation Framework.  

Rogers, R. W., & Prentice-Dunn, S. (1997). Protection motivation theory. In D. S. Gochman (Ed.), Handbook of health behavior research 1: Personal and social determinants (pp. 113–132). Plenum Press.

West, R., Michie, S., Atkins, L., Chadwick, P., & Lorencatto, F. (2019). Achieving Behaviour Change: A Guide for Local Government and Partners (Public Health England, 2020).